
From Blind Boxes to a Lifestyle: 5 Things 52toys Wants to Grow with You
When people start calling the figures on their desks “colleagues,” or refer to the characters on their bookshelves as “roommates,” we know something has changed. Blind boxes are no longer just imp...

52toys Launches New Blind Box Series and Introduces the Concept of “Emotion Collecting”
Emerging blind box brand 52toys today officially announced the launch of its new themed series, “Emotion Museum”, designed to speak to the emotional needs and self-expression of young consumers. T...














